Retail Lead Management was Created Specifically for Flooring Dealers
RLM was created because nothing like RLM existed.
The founders of Retail Lead Management had no intention of becoming a software company. They were simply looking for a good Lead Management System (LMS) or Client Relationship Management (CRM) tool that fit the specific needs of a flooring dealer.
And they found nothing that satisfied their needs.
Existing solutions were too complicated.
They looked at literally hundreds of CRMs and LMSs. And they were all way too complicated.
Too complicated for what most flooring retailers would need.
And too complicated for most salespeople to actually use.
The number one reason most LMS or CRM tools are underutilized is a lack of compliance or usage by frontline employees. Retail Lead Management was designed and created to be easily implemented and learned, leading to it actually being used.
Plus, they were also too expensive.
Because most CRMs and LMSs have bells and whistles that might be valuable to large enterprises, but are irrelevant to most small- or medium-sized businesses such as a flooring dealer, these so-called solutions are all way too expensive to purchase.
Plus, in most cases, the cost of implementing, integrating, and training is completely cost prohibitive.
So, Retail Lead Management was born.
Since no acceptable solution existed, the RLM founders set out to create an affordable LMS, created specifically for flooring retailers that want (and need) to track leads all the way through the sales funnel. And what they created is what we now call Retail Lead Management.
And it was created specifically for flooring retailers.
Retail Lead Management is designed and developed for the unique circumstances, wants, and needs of flooring retailers.
Flooring retailers have more complicated sales processes than most retailers – appointments, multiple decision makers, measurements, estimates, quotes, comparative shopping, floor prep, installations, and more. But the complexity is not nearly as intense as national B2B companies with enterprise clients, ongoing multi-tiered relationships, and layers of bureaucracy.
That’s why there is Retail Lead Management. For you. And for your salespeople. So that everyone on your team can see, manage, and close more leads every day.